Commercial

The role of a salesperson in a company is to promote and sell the company’s products or services to potential customers. Its crucial role is to find potential customers, present and sell the company’s products or services, negotiate sales conditions and develop lasting relationships with customers.

Key responsibilities of a salesperson

Find new customers and develop their portfolio.

Present the features, benefits and added value of their company’s products or services.

Responsible for negotiating the terms and conditions of the sale.

Follow up with prospects on a regular basis to maintain interest and provide additional information as needed.

React to prospects’ inquiries and respond quickly to their concerns.

Provide excellent customer service, answer questions and concerns, resolve issues and build mutual trust with customers.

Use effective sales strategies to maximize results.

Set sales targets, such as monthly or quarterly quotas.

Provide regular reports to their team or manager on performance and sales progress.

The skills

Excellent sales skills, including the ability to persuade, negotiate and close deals.

Master the different stages of the sales cycle, from prospecting to closing.

Provide excellent customer service, meet commitments, solve problems and respond quickly to customer requests and concerns.

Be able to present convincing arguments, communicate persuasively and develop good customer relations.

Understand customers’ challenges and problems, then propose appropriate solutions.

Manage time effectively and prioritize activities to maximize productivity.