Why create a mobile application for your business?

In a world where digital is becoming increasingly important, companies need to adapt to consumer habits. Today, over 70% of Internet users use their smartphones to browse, buy online and interact with brands. So why create a mobile application for your business? Whether you’re in retail, catering, services or even training, a mobile app can help you increase sales and strengthen customer loyalty. In the rest of this article, we’ll explore in detail the concrete benefits of a mobile app and how it can transform your business.

Greater accessibility for your customers

First and foremost, a mobile application gives your customers easy access to your services anytime, anywhere. Unlike a website, it offers fluid, fast navigation tailored to the needs of mobile users. This considerably improves the user experience and encourages engagement. Viazi designs mobile applications specifically for business needs.

A more innovative and modern brand image

What’s more, having a mobile application enhances your company’s credibility and brand image. It positions you as an innovative company that listens to its customers’ needs. What’s more, by taking care with its design and ergonomics, you show that you attach particular importance to customer satisfaction.

Better visibility

On the other hand, having a mobile application allows you to stand out on the application stores (Google Play, App Store) and attract a wider audience. What’s more, thanks to mobile referencing techniques, your company benefits from a higher ranking. At Viazi, we help companies develop high-performance, optimised applications.

A powerful tool for building audience loyalty

What’s more, retaining a customer costs less than acquiring a new one. Thanks to push notifications, a mobile application allows you to maintain a direct link with your users. You can do this by sending them personalised offers, exclusive promotions or even reminders of abandoned shopping baskets. In this way, it reinforces interaction and encourages purchases.

Increased sales and turnover

Today, online sales are essential to a company’s success. Whether you’re in e-commerce, services or catering, it facilitates transactions and encourages repeat purchases thanks to integrated loyalty programmes. The result: customers place orders faster and sales increase. Discover Small Deals, the Marketplace developed by Viazi, which incorporates these features.

Better data analysis

What’s more, mobile applications make it possible to gather valuable information about user behaviour. By analysing this data, a company can better understand its customers’ expectations and adapt its digital strategy accordingly.

A significant competitive advantage

Finally, in an increasingly competitive market, a mobile application allows you to stand out from the crowd. While some competitors still limit themselves to websites and social networks, you offer your customers an intuitive, fast and personalised solution that perfectly meets their expectations. That’s why Viazi has designed the small deals mobile application to help you become visible more quickly.

Conclusion

So, why create a mobile application? The answer is simple: to improve accessibility, build loyalty, increase sales and modernise your company’s image. At a time when digital is at the heart of growth strategies, investing in a mobile application is no longer an option, but an essential strategic choice. If you want to take the plunge, contact Viazi for personalised support.