Facebook page statistics to keep track of
One of the main missions of digital marketing is to effectively animate the company’s Facebook page on a daily basis and produce a statistical report on the page to track performance. Facebook offers several tools and functionalities through its different tabs: Professional dashboard.
Here are the key Facebook page stats you need to keep track of:
Number of likes and followers
To get an overview of your facebook page statistics, you can browse the elements in the “my page” tab
Publication coverage
Publication coverage refers to the number of people who have seen your content. In fact, publication content statistics can be :
Organic: those who naturally saw your publication
Paid: those who saw it thanks to a Facebook ad.
In this indicator, you can see whether the publication has been widely distributed or whether it has had a low visibility.
To view the reach, go to the “publication” or “content” tab.
Translated with DeepL.com (free version)
Interaction with content
Interactions show all people who have clicked at least once anywhere in the publication. For example:
Like
Share
Comment
Click on a link
People who mentioned a person
People who liked a comment comment
Internet users who clicked on the mentioned page
It’s an indicator that shows how engaged fans are with a publication. In order to compare publications, it ‘s a good idea to calculate the rate to get a percentage of the publications ‘ reach
N.B : Calculating the success rate of publications = interactions * 100
To get the overall interactions of your page, go to the ” my page ” tab. For details on the interaction of each publication, go to the ” publication ” or ” content ” tab.
CTR (Click Through Rate) on publications
The CTR or average click-through rate is the indicator par excellence for measuring the performance of your publications.For a vision of attracting new customers, the click-through rate is important.
How to maximize click-through rates
Include Facebook in your marketing strategy
Generate traffic and attract your audience your site by producing content that responds to your target audience ‘s issues
Optimizing publications and website
To measure CTR per publication, go to the “Publications ” tab and click on one of your publications
Audience profile
A Facebook audience is a target group of people you’ d like to reach with your publication. In order to target your audience as effectively as possible, it ‘s important to take into account the characteristics of your persona.
The more information you have about your audience, the more you can personalize and adapt your offer:
What age range are your fans?In which country or city do they live? Is there an even male-female split?
To answer all these questions, go to the ” Audience ” tab.
Pages to watch
Benchmark your competitors, or find content ideas on inspiring inspiring pages on Facebook, you’ ll probably analyze the number of“likes” on each page, the number of publications, etc. It does take a little time to analyze all these elements.
In the“Benchmarking” tab, you can register a number of facebook pages (competitors) in your facebook page statistics page statistics and compare the performance of your page and posts with those of your competitors. This enables you to set up strategies to deal with your competitors.
Knowing how to use and optimize a Facebook page is great. Thanks to these few elements, you’ ll be able to extract statistics from your Facebook page, analyze a page and all its publications from several angles. You need to extract key information that is useful to your business and optimize your future marketing actions on this social network.
