Increase the visibility of your content on Facebook

Organic reach is the number of people who have seen a publication without it being sponsored.sponsored. To increase the visibility of your content on Facebook, it ‘s a good idea to post regularly. In the rest of this article, you ‘ ll discover techniques for increasing the organic reach of your publications. These techniques will help you improve your online visibility and attract new customers.

Identify the formats that work best

Facebook offers a wide range of post types, including photos, videos and links. Depending on your business , it ‘s important to choose a consistent format. To better meet user expectations, it’ s best to use social listening tools, which not only enable you to monitor the competition but also to know which content is the most effective

Encouraging audience engagement

In order to invite the community to do more than simply liking a post, it ‘s a good idea to create communication that arouses emotion and generates comments or shares. A post that is shared helps to increase the reach and visibility ofa publication. In fact, the more users interact , the greater the reach of your publications.

Responding to your audience

Interaction with Internet users plays a role in the visibility of publications. It ‘s important to participate in the conversation with the user. Formats such as “questions/answers ” also enable you to interact with your target audience .

Publish at the best time

It ‘s a good idea to check the times at which your before publishing. In fact, by publishing during your audience ‘s peak hours, you increase the chances of your publication appearing first in the News Feed. You can observe this data by going to the Statistics tab of your Facebook Page , then in the Publication tab. This will allow you to publish or even schedule a post at times when users visit the platform

Publish regularly

Regularity is key when it comes to visibility on social platforms. When it comes to highlighting a publication , the algorithm looks at the activity ofa Page, but also whether the publication( s ) are recent. We recommend focusing on the quality of posts, rather than quantity.

Exploiting stories

Facebook stories are not part of the News Feed and therefore not subject to the algorithm. What’s more, they have a prime location on the social network ‘s interface, especiallyat the top of the screen on the desktop version. They thus become an asset for increasing the visibility of your content and the appeal of a Page, and to
its publications.

Using a brand group

Having a brand group on Facebook allows you to communicate differently with your audience, but also to increase the visibility of your publications. Indeed, this channel makes it possible to address the most engaged part of the community and share the most important publications , with the certainty that they will reach the target audience.

Focus on video content and eye-catching images

It ‘s important to diversify formats when communicating on social networks. Visual content is so important for improving the distribution of your publications. It also helps to increase the visibility of your content. In fact, Facebook ‘s algorithm pays particular attention to videos longer than 3 minutes, viewed for more thanone minute. Viewing time and completion rate are also two key indicators for increasing to increase the visibility of your publications on the platform. Studies have shown that publications with images get 2 or 3 times more engagement than those without.