Marketing & Sales Manager

The marketing and sales manager plays a multi-dimensional role, combining creativity, strategy and analysis. It drives company growth by stimulating demand, generating qualified leads, supporting the sales team in converting leads into customers, promoting the company’s products or services, developing effective sales strategies and generating revenue.

The tasks of the marketing and sales manager

Define the company’s overall marketing and sales strategy in line with business objectives.

Conduct market research, analyze the competition, identify key market segments and determine the appropriate communication channels to reach potential customers.

Create and implement digital marketing campaigns

Develop marketing materials such as brochures, presentations, case studies, promotional videos, product sheets, etc.

Provide sales staff with marketing tools and resources, such as sales aids, sales pitches, training, etc.

Identify sales opportunities, develop sales proposals and negotiate contracts.

Monitor and analyze the results of marketing and sales activities to assess their effectiveness.

Use analysis tools to measure key performance indicators such as ROI, lead conversion rate, customer acquisition cost, etc.

Monitor market trends, competitive actions and new opportunities.

Skills required

Analyze marketing and sales data to assess performance, identify trends, make informed decisions and adjust strategies accordingly.

Ability to lead a team and motivate members to achieve set objectives.

Communicate ideas, strategies and objectives concisely and persuasively.

Develop effective marketing plans that meet company objectives.

Have sales skills

Master marketing automation software, analytics tools, social media platforms, etc.