A application mobile is a software application developed for a mobile electronic device, such as a PDA, cell phone, smartphone, etc
Advantages of a mobile application .
Builds customer loyalty
The smartphone has become an essential object in our lives, thanks to the multitude of applications that provide us with different services. For a company, having a mobile application allows consumers to see your brand every day, this proximity makes a very good relationship marketing tool.
Send Push Notifications
One of the main advantages of mobile applications are the push notifications. Unlike emails, notifications attract our attention and redirect us directly to the application.
Integrate the phone’s features
A smartphone is an assembly of several technologies like the GPS, a camera, an NFC( Near Field Connection). These technologies can be accessed through an application in order to offer a particular service facilitating the life of its users. For example, an NFC can be used to make bank payments.
An application for Smartphones is often more ergonomic than a mobile website. It makes the user experience much better thanks to navigation and content specially adapted to mobile uses.