Why accept mobile payments on your online store ?

In an increasingly connected world, mobilepayments play an essential role
in e-commerce. With the rise of smartphones and improved Internet access
, many consumers prefer to make their purchases online, many consumers prefer to make their purchases online online at
rather than visit a store. This means thate-tailers must
adapt to these new consumer habits. Using mobile payments offers several advantages for merchants and consumers alike. First and foremost, mobile payments optimize theshopping experience. Among the most popular
payment solutions in Africa, Orange Money and MTN Mobile Money stand out
for their ease of use and security. With just a few clicks, users can pay for their purchases without the need fora bank account. So, by integrating these payment methods, merchants can not only simplify theshopping experience for their customers for their customers , but also broaden their portfolios.

In this article, we’ll explore the many advantages of accepting Orange Money and MTN mobile money in your online store.

The growth of mobile payments

In recent years, the adoption of mobile payments has grown
spectacularly, particularly in Africa. This growth shows that more and more consumers are choosing to use their phones to make transactions. There are several reasons for this. Firstly, the increasing accessibility of smartphones has enabled more people to access financial services. In addition, the COVID-19 pandemic has accelerated the shift to contactlesspayments, as consumers sought to avoid the physical exchange of cash and cards. Many users, who previously preferred to pay in cash, are now turning to digital payment methods for their speed. By integrating solutions such as Orange Money and MTN Mobile
Money, e-tailers can not only meet this growing demand,
but also position themselves as modern, innovative innovative players in the
e-commerce landscape.

Benefits of mobile payments

Ease of use

Simple process for customers

One of the major advantages of accepting Orange Money and MTN Mobile Money is the simplicity of the payment process, for both e-tailers and their customers. What’s more, each step is clear, with simple instructions and visible calls to action. Thanks to the simplicity of the interface payments can be made in just a few clicks , enhancing the shopping experience. Less time spent on payment means customers are more likely to complete their purchases. So, customers feel more secure when they use payment solutions that they understand and know how to use

Easy integration for online merchants

Integrating Orange Money and MTN mobile payment solutions into e-commerce sites is easy. Indeed, e-merchants have several options for integrating these payment methods on their site. These include pre-builtplugins and customizedAPIs.

Many e-commerce platforms, such as WooCommerce, Shopify, and PrestaShop, offer dedicated plugins or extensions that make it easy to integrate Orange Money and MTN Mobile Money. These plugins usually come with detailed instructions , which makes them easy to install, even for those without technical skills. To facilitate this integration, Viazi has developed Orange Money plugins for WooCommerce and MTN Mobile Money for WooCommerce with Orange Money modules for prestashop. What’s more, the Orange Money plugin developed by viazi is available for several countries , including Cameroon, Senegal, Burkina-Faso, guinea, sierraleonne, mali, cote d’ivoire and many other countries. To find out more about the plugins developed by viazi, visit https://viaziza.com/boutique/

Benefits of mobile payments for e-tailers

Increased sales

Cart abandonment is a common phenomenon where customers add products to their products to their basket but do not complete their purchase. This is one of the concerns of merchants. The integration of mobile payment solutions such as Orange Money or MTN Mobile Money, can considerably reduce this problem. Firstly, customers can finalize their purchases in just a few clicks, without having to enter credit card information. This reduces payment times and eliminates the frustration of complex processes. For example, when your customers use Orange Money or MTN Mobile Money, they can make an instant payment from their phone, which encourages them to complete their purchase rather than abandon their basket.

What’ s more, by accepting these paymentmethods, you expand your customer base. Many consumers, particularly those who don’t have access to bank cards or who prefer to avoid the fees associated with card transactions, are turning to mobile payment services. So, by including them in your payment options, you open up your store to an important and fast-growing market segment.

Access to a wide audience

Mobile payments open the door to a much wider audience. Indeed, many consumers in Africa don’t have bank cards, but do own a cell phone. This means that, by accepting payment methods such as Orange Money or MTN Mobile Money, e-tailers can reach customers who would otherwise be excluded from the purchasing process. In this way, they increase their potential customer base.

Secure transactions

When it comes to online payments, security is a major concern for
consumers. That’s why solutions like Orange Money and MTN Mobile Money have implemented robust security measures to protect transactions. For example, every transaction requires confirmation by SMS code, This adds an extra layer of security and reduces the risk of fraud. When customers know their transactions are protected by proven security systems, they feel more comfortable about completing their purchases. What’s more, this confidence can also keep customers coming back for future purchases. Becausethey knowthey can count on a secure payment process.

Case study

Many e-merchants have seen significant improvements in sales thanks to the thanks to the integration of mobile payment solutions such as Orange Money and MTN Mobile Money. Here are a few concrete examples:

Wholesale224

wholesale224 in guinea Conakry has integrated viazi ‘s Orange Money international plugin, enabling customers to make payments quickly and easily. Thanks to this solution, the company has seen a significant increase in sales. This is because all customers now have the opportunity to complete their purchases without hindrance. By offering payment options tailored to local preferences, Grossiste224 has managed to leave no customer behind. This has boosted sales considerably.

Agency for the promotion of national expertise (APEN)
Apen in Burkina-Faso has also benefited from theintegration of mobile payment solutions. Thanks to the acceptance ofOrange Money, the agency has facilitated the application process for national experts. This increased accessibility has enabled a greater number of candidates to submit their applications, increasing engagement and participation in their programs. As with Grossiste224 , this integration has enabled APEN to maximize its effectiveness and reach a wider audience.

Conclusion

Accepting Orange Money and MTN Mobile Money offers many advantages for e-merchants. These mobile payment solutions offer ease of use for both customers and merchants. What’s more, they enable us to reach a wider audience, especially those who don’t have access to credit cards, which can lead to a significant increase in sales.

We therefore invite all e-tailers to consider integrating Orange Money and MTN Mobile Money into their payment systems. By adopting these modern solutions, you can not only enhance your customers ‘ shopping experience, your business and position yourself as an innovative as an innovative player in e-commerce.

For more resources or assistance, please visit the Viazi website. And explore the options available to enhance your payment system.